Your website is the place where your company is represented on the internet. The quality of your website can be determined with a website analysis. A website analysis answers the following questions:

The website analysis starts with determining the objectives for that website.

Possible objectives of a website are:

Specific objectives could look like this:

More about setting goals can be found here.

The authority of a website is determined by references from other websites through links. The higher the authority of those websites are, the more impact the link will have.

So the more authoritative links from other relevant websites the better. Pay attention to the become relevant here, because it also has less impact in the offline world if a professional in, for example, the fitness world refers to you while you have a company in marketing services.

It is also important to understand that a website often has several pages. Where a page is a part of the website that highlights a certain sub-topic of the company or a topic.

These individual pages each have their own authority. The page authority.

Mozbar is a tool from one of the best SEO companies. The tool finds out the number of links going to a website and looks at how authoritative those links are. Based on these links, the website is given a page authority rating of 1-100, where 1 is the lowest and 100 is the highest. The PA stands for page authority and DA stands for domain (website) authority.

Depending on the company size and age of a company, the average authority of the websites in the Netherlands is respectively:

Websites with an authority of more than 70 are websites such as Youtube and Facebook and are relatively rare in the Netherlands.

Did you know that most people give up when a website takes 3 seconds or more to load? It is therefore extremely important to include the speed of the website in the website analysis.

Measuring the website speed:

There are all kinds of tools that can be used to measure the loading time and find out what can be done to make it faster.

To know what the loading time is, you can use pingdom, for example .

To discover how you can improve the website, Google Pagespeed Insights is an excellent tool.

Here you can see all possible optimizations that can be made according to Google. Please note that speed is at odds with safety and a balance must be struck between speed and safety. In addition, Google Pagespeed Insights does not indicate all optimizations. An example is a CDN system which will be explained in more detail in the next section.

The security of the website is important for the continuity of the website. It is important to know that security is often at odds with security and that it is therefore important to determine in advance how secure the website should be. This depends on your business and website intent.

Important points for safety are:

The results of the website can be found with Google Analytics. The tool can answer questions like:

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To learn more about Google Analytics, please refer to the following links: