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Primary Blog/Market Analysis/Website Analysis - 5 Questions

Website Analysis - 5 Questions

Wednesday, December 14, 2022

Your website is the place where your company is represented on the internet. The quality of your website can be determined with a website analysis. A website analysis answers the following questions:

  • What are the objectives of the website?
  • What is the authority and rank of the website for different pages?​
  • ​What is the speed of the website?
  • ​How secure is the website?
  • ​What are the results of the website?

Website objectives

The website analysis starts with determining the objectives for that website.

Possible objectives of a website are:

  • Generating leads i.e. collecting emails, names and phone numbers from interested target groups ​
  • Selling products.
  • Inquire about the company or topics.
  • ​A mix of the above topics.

Specific objectives could look like this:

  • 100 leads per month
  • 2000 leads this year
  • 20 sales through the website
  • 2000 euros turnover per month via the website
  • ​1000 visitors per month

Website authority

The authority of a website is determined by references from other websites through links. The higher the authority of those websites are, the more impact the link will have.

So the more authoritative links from other relevant websites the better. Pay attention to the become relevant here, because it also has less impact in the offline world if a professional in, for example, the fitness world refers to you while you have a company in marketing services.

It is also important to understand that a website often has several pages. Where a page is a part of the website that highlights a certain sub-topic of the company or a topic.

These individual pages each have their own authority. The page authority.

Measure website and page authority with Mozbar

Mozbar is a tool from one of the best SEO companies. The tool finds out the number of links going to a website and looks at how authoritative those links are. Based on these links, the website is given a page authority rating of 1-100, where 1 is the lowest and 100 is the highest. The PA stands for page authority and DA stands for domain (website) authority.

Depending on the company size and age of a company, the average authority of the websites in the Netherlands is respectively:

  • Small Business 0-3 years: 1-10
  • Small Business 3-5 years: 10-20
  • SMEs 5-10 years: 20-40
  • ​Large company: 40-70

Websites with an authority of more than 70 are websites such as Youtube and Facebook and are relatively rare in the Netherlands.

Website loading time

Did you know that most people give up when a website takes 3 seconds or more to load? It is therefore extremely important to include the speed of the website in the website analysis.

Measuring the website speed:

There are all kinds of tools that can be used to measure the loading time and find out what can be done to make it faster.

To know what the loading time is, you can use pingdom, for example .

To discover how you can improve the website, Google Pagespeed Insights is an excellent tool.

Here you can see all possible optimizations that can be made according to Google. Please note that speed is at odds with safety and a balance must be struck between speed and safety. In addition, Google Pagespeed Insights does not indicate all optimizations. An example is a CDN system which will be explained in more detail in the next section.

Website security

The security of the website is important for the continuity of the website. It is important to know that security is often at odds with security and that it is therefore important to determine in advance how secure the website should be. This depends on your business and website intent.

Important points for safety are:

  • General terms and conditions - Which indicate, for example, what happens to the data that visitors leave on the website. Whether general terms and conditions are really necessary depends on the objectives of your website. Read the link for more information.
  • Https:// instead of http://. https:// indicates that the connection goes through a Secure Socket Layer. A Secure Socket Layer is an encryption and nowadays actually a necessity for the online landscape.
  • ​Which content management system (CMS) does the website use? A CMS such as Wordpress, Magento and Joomla are tools to develop and maintain a website. Different CMS systems have their different backgrounds and target groups and that is why it is important to know which CMS suits a company. Wordpress, for example, is a system that is used the most and because Wordpress is used the most, most people with malicious intent are there.​
  • ​Make regular backups, a backup is a complete copy of a website. When something happens to the website that causes it to function fully or partially and you have no idea how to solve it, you can always fall back on a backup.
  • Anti sql injection, where you protect yourself against hackers who can retrieve data from your website's database via a search bar. Such as email addresses of users.
  • ​Putting encryption on database data. By doing this, you encrypt sensitive information that resides in your website's database. credit card details is a good example of this. This must remain private and by adding encryption, the credit card information cannot be read from the database. You need a key for this.
  • ​A content delivery network (CDN) system such as Cloudflare that not only makes the website faster, but also more secure by putting the website in a cloud. When the website normally goes offline for some reason, the CDN helps to keep your website online by running the copy from the cloud.
  • ​A clear separation of roles between administrators, editors, customers and users, each with their own capabilities and limitations.
  • ​Passwords policy, where passwords must meet requirements. For example, passwords must have a certain length and contain special characters. In addition, a password policy also indicates how and where the passwords are stored.

Website results

The results of the website can be found with Google Analytics. The tool can answer questions like:

  • How many visitors come to the website?
  • What are these visitors doing on the website?
  • How interesting do visitors find the website and certain pages?
  • How do different marketing channels perform on the website?
  • ​What is the website conversion rate on certain products or lead generation forms? The conversion rate is the number of purchases or registrations divided by the number of visitors times 100.
  • ​Competitor Performance.

Do you have any questions or comments after reading this article? You can contact us at any time without obligation!

To learn more about Google Analytics, please refer to the following links:


Jorick Sikkes Greennova image - Copy jpg

Hi, I Am Jorick Sikkes

CEO Of Bamboo Marketing

Growth Consultant | I help entrepreneurs that fight for sustainability to breakthrough and grow like bamboo. I do this by connecting them to the right tools, strategies, people, habits and mindset