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Primary Blog/Business Growth/Tips for Content Creation

Tips for Content Creation

Wednesday, December 14, 2022

In the online marketing world, content marketing is extremely important. The ultimate goal of any form of business content is to get and keep more customers and that makes sense because companies want to grow or at least survive.

Company content includes all documents, texts, images, audio and video of your company.

There are several reasons for what can be done with content and why it is important. One of them becomes clear in our page about link building where links are shared with quality content so that a website can be found more easily.

This page talks about how to get new ideas and best practices for different types of content.

To convince people it is important to realize that people are mainly influenced by their needs and the emotions that go with them. It is therefore important to think about which emotion you want to evoke in the advertisement, which can be both positive and negative, because negative emotions can convey a strong message to achieve something positive (think of the packaging of tobacco).

 Figure 1: Main negative emotions

Negative-emotions jpg

 Figure 2: Main positive emotions

Postive-emotions png

Below you will find a number of tips that generally apply to content on blogs, social media and in advertisements with specific tips for the individual channels.

  • Reason the purpose of the content. ​
  • Reason who you are writing for and ask the questions that are interesting for your audience to know.
  • Use multiple mediums to convey (text + images + video + audio)
  • ​Be detailed. The reason why this is important is because many people often understand the general or it sounds logical but how it works is complicated and complex. The trick is to convey these complex matters as simply as possible.
  • ​Encourage your audience to do something after reading your content like share, comment, edit, contact, buy and so on.
  • ​Check the content for spelling errors, style and formatting.
  • ​Develop your own style.
  • ​Use resources
  • ​Use left


A blog is about a topic with several sub-topics, this topic is described in as much detail as possible. A rule of thumb is more than 1000 words and preferably more than 2000. Work with images and preferably also a video that explains the same as the text.

  • Preferably between 1000 and 2000 words.
  • Create a complete guide on a particular topic by breaking down a large topic into sub-topics.
  • Do original research.
  • ​Create interesting images.

Social Media

The rules for social media posts differ per social media platform. For Facebook you may use 2000 letters per post and for Twitter only 140. But in general the same tips apply to social media:

  • Be personal and transparent.
  • Alternate between entertaining, informative and selling posts.
  • Engage your audience with your content.
  • Use calls to action. This means urging people to take action. For example, visiting your website.
  • ​Get in touch with your audience personally.
  • ​Experiment with different times when you post.
  • ​Be consistent in the number of posts over time.
  • ​Involve your audience in choices.


  • Give people a deadline
  • Be short and concise
  • Write from their needs and problems
  • Use statistics and surveys
  • ​Include the company name and logo
  • State what makes you unique


Developing content, a creative process

Below you will find a number of tips for developing new content.

Way 1 - Subject Chopping

For example, the subject of entrepreneurship consists of many sub-topics. Choose the topics that your company is about and think of the sub-topics that go with it and that are interesting for your target group to know.

An example

1. Start Business

  • Register with the Chamber of Commerce
  • VAT declaration
  • Set up website
  • Purchase promotional material
  • ​Write business plan

2. Acquisition

  • Sell ​​yourself
  • Asking questions
  • Arranging appointments

3. Production

  • Develop a product
  • Communication process

4. Administration

  • What is a balance
  • What is a cash flow
  • And so on

These sub-topics can then be subdivided into even smaller topics and this can continue until the sub-topics are exhausted.

Way 2 - Reuse existing content

Often things have already been described on your website, but not everyone will read everything on your website. Therefore, use existing content and use it for social media channels.

Way 3 - Ask and listen carefully to your (potential) customers

What kind of feedback do you get from the customer, what do they wonder. What don't they understand? Use this information to come up with new ideas.

Way 4 - Competition

Especially with a product that has a lot of competition, this strategy is useful to get new ideas for content. What kind of content do they make on different marketing channels and which statements are successful, which are not. Your competitor is a treasure trove of valuable information, handy!


Jorick Sikkes Greennova image - Copy jpg

Hi, I Am Jorick Sikkes

CEO Of Bamboo Marketing

Growth Consultant | I help entrepreneurs that fight for sustainability to breakthrough and grow like bamboo. I do this by connecting them to the right tools, strategies, people, habits and mindset