Link building is the activity in which a company increases its website authority by getting links from authorities on its keyword/topic.

There are three steps that are important for any link building campaign.

What can be said with certainty about link building is that it causes a snowball effect because:

Factor 1 – The search volume and buying power on the keywords

It is important to focus on words that people actually search for and that these are words that interested people type in. The search volume of a keyword can be found out with Google keyword planner. For purchasing power it is necessary to think logically. As an example, it can be assumed that a search query containing the word “buy” has more purchasing power than a keyword starting with “ how does it work”

Figure 1 – Google Keyword Planner at higher in Google in the Netherlands

Above you can see the monthly searches for “higher in google” . The competition and suggested bid give an indication of how competitive the keyword is. Keep in mind that this is about competitiveness in AdWords and not Google's organic search results.

Factor 2 – The current DA and PA of the competition.

The current authority of the highest result in Google determines the competitive strength. With the Mozbar tool, that authority can be measured on a scale of 1-100.

Figure 2 – Top 3 organic results on higher in google

The example above shows the top 3 competitors for the page you are reading right now. It gives a good insight into what it takes to get to the top of this search. Namely how much should my DA and PA be, how many links should I have and how authoritarian should those links be.

Factor 3 – The future DA and PA of the competition.

The number 1 provider is not just there, they are also engaged in link building. It is important to take this into account and this is the main reason why it is not possible to estimate exactly what link building yields. The other reason is the success factor in getting the links. In addition to approaching, someone must be convinced to place a link.

Factor 4 – The percentage of website visitors who eventually become customers (conversion rate)

This can be calculated by dividing the number of customers (who come in via the website) by the number of visitors and then times 100.

Factor 5 – The purchase price and sales price of product(s) and/or service(s)

More visitors are needed with the same conversion rate when products are sold that do not generate a high turnover. These products/services involve mass, so this is also a factor that must be included in the calculation.

It is easy to find out who is the best for a certain keyword and why .

If you want to make number one worthy content, you have to start with the current number one.

Analyze the page and website of the best for a given query and see what's there but more importantly what's missing !

Note the following properties:

With the keyword higher in google, Ompro is our competitor and is above our search results because our website has just been renewed and not much link building has been done for this page yet. This is a conscious choice because this competitor is a bigger player than Bamboo Marketing and therefore has more budget to be at the top of this keyword.

However, when we analyze their page, there are things to improve, for example adding a video. If we really want to be at the top of higher in Google, this is one of the opportunities that should be used to provide a unique experience for people who want to get higher in Google.

Note: Selling your knowledge is a lot easier when it is described in a top quality page.

The starting point is again the competitor on the same keyword. Mozbar gives the ability to find out links pointing to the current number one. These websites are likely linkers or .. leads for your knowledge!

Above you can see the number one links and the only links they have are from home pages. Homepages are a different story. To keep it short, a rule of thumb is that start pages should be handled with care because Google can (automatically) penalize websites with too many links from start pages. This is because these links are high authority and easy to get. This goes against Google's vision of only delivering the best of the best search results to their customers.

You can approach the leads via e-mail, for example. Below is a personal script that can be used for inspiration. Keep in mind that personal emails or phone calls will always work better, the advantage of a script is that it is scalable.

Dear Sir / Madam,

Today I was looking for information about “keyword” and ended up on “page + website”. Good information and fun to read! What I found particularly interesting was “mention something you found genuinely interesting”

The reason for this email is because I saw the link to “Competitor” and I wrote something about this myself: “link to your page”. I would really love it if you could take a look at it, and if you find it interesting if you could also put a link to it.

Hopefully see you soon!

Sincerely,

Jorick Sikkes

Then keep track of which websites have been approached and what the status is with a Link Building Template.